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Sky
Journal of Business
Administration and
Management
Vol. 4(3), pp. 018-022,
June, 2016.
Available online,
http://www.skyjournals.org/SJBAM Full Length Research Paper Service quality in the olympics: A satisfaction model for African sports tourists in the Rio 2016 Olympics
Sebata Emmanuel
Kyambogo University, Department of Sportscience, Kampala, Uganda. E-mail: emmanuelsebata@ymail.com. Tel.: +8618331135740.
Accepted 6 May, 2016
Abstract
Previous researches have
revealed that quality of
venue, game experience,
parking, security,
staff, access,
accommodation quality
and several other
dimensions provide
satisfaction to sports
tourists who take part
in the Olympics.
However, most of these
have been findings that
apply the broad group of
participants. This study
aims to explore the key
dimensions the provide
service quality
satisfaction to Africans
sports tourists who take
part in the Olympics;
the paper gives an
analysis of selected
existing service quality
models, theories and
tourists experiences
from previous games and
proposes a service
quality satisfaction
model for Africans in
the Olympics games
focusing on the 2016 Rio
Olympics games as a case
study in this study.
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